X Knowledge Graph
With Enterprise API Access, we've restructured and enriched X data into what we call the Knowledge Graph. This foundation gives us a deeper understanding of users and communities, enabling us to build innovative products on top of it, from unprecedented targeting tools for advertisers like Amazon, Google, and Netflix, to custom solutions like YouTube's NFL Game Recommender.
Subreddit Intelligence
We developed a Subreddit Intelligence Platform to go beyond surface level targeting and identify the most accurate, complete set of public, targetable subreddits and keywords for advertisers. By matching campaigns with the right communities, we help brands improve ad relevance, maximize engagement, and significantly boost ROI on Reddit Ads.
Currently in private beta.