Achieved a high pre-roll view rate of 61.54%, significantly surpassing benchmarks.
Boosted the average pre-roll view rate by 4.86%, enhancing audience interaction.
Reduced the cost per pre-roll view by 23%, maximizing budget effectiveness.
A prominent banking institution and English Premier League (EPL) sponsor wanted to engage with football enthusiasts who also have a keen interest in financial services across five African countries: Tanzania, Kenya, Zambia, Uganda, and Ghana.
Our company created a unique audience, merging interests in both football and finance. This innovative approach enabled the bank to successfully reach and engage with football enthusiasts who also have a strong inclination towards financial services, as this combination of interests could otherwise not be attainable through traditional targeting options.
The campaign achieved a high pre-roll view rate of 61.54% and an engagement rate of 7.34% — both significant increases over the benchmarks. The campaign’s reach was substantial, with 129,462 people reached and over 71,266 pre-roll views. This tailored approach not only enabled the bank to connect with the right audience but also led to a 23% reduction in costs.
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