Create positive sentiment with
Exclusion Audiences

Refine your targeting strategy on X by excluding users who consistently respond negatively or express extreme views that don’t align with your brand. With Exclusion Audiences, you can reduce negative replies by over 90% and create a more positive campaign atmosphere, engaging the audiences that matter most.

Unlock Exclusion Audiences
Leading mobile gaming company reduced negative comments by 97.2%
Leading tech company reduced negative comments by 95%

Protect your brand by
filtering out irrelevant or unwanted audiences

By excluding users who have commented negatively on your posts, you avoid engaging with those unlikely to convert or contribute positively. This reduces spamming and budget waste, leading to a more targeted and effective advertising strategy. Your audience becomes better aligned with your brand’s goals, boosting engagement and campaign success.

Why

  • By filtering out negative commenters, your brand boosts positive interactions.
  • Avoiding irrelevant groups and bots prevents wasted ad spend.
  • No spam, create a better experience for both users and advertisers.

Get a quick overview of our exclusion audiences

Discover how our exclusion audiences enhance your targeting strategy. Download our free one-pager by filling out the form below:

Our methodology for creating Exclusion Audiences

1. Research

We collect all brand mentions and replies on X, both paid and organic.

2. Analysis

We run sentiment analysis to filter out the negativity.

3. Selection

X Pro Targeting finds users likely to respond negatively.

4. Final audience

We exclude these users from your ad targeting.

Just a few examples of how effective our Exclusion Audiences are

Leading gaming brand

By using our exclusion audiences, a leading mobile gaming brand reduced number of negative comments by 97.2%. Read case study here.

97.2

%

Decrease in negative comments

Global tech brand

By using our exclusion audiences, a global tech company reduced number of negative comments by 94%. Read case study here.

94

%

Decrease in negative comments in the UK market

Hi, I'm Reshma

Interested in using our Exclusion Audiences? Fill in your details below and we will get in contact.