King of Reach by B&SB&S, a leading global consumer goods distributor, has been a longstanding partner of Socialdatabase. Over the years, they’ve worked closely to power B&S’s digital advertising strategy with the right audiences. Faced with a bigger challenge, B&S wanted to generate awareness among duty-free audiences in the biggest markets in Asia and Africa.
Understanding the niche nature of the duty-free industry, Socialdatabase leveraged its advanced audience targeting capabilities to isolate Business Decision Makers (BDMs) and influential accounts within this sector. These key players were then combined with a highly relevant user network, enabling the campaign to increase its scale and spending efficiency while maintaining its focus on the desired target audience. The BDM’s were targeted on Linkedin, X and Meta.
We created on all 3 platforms specific audiences of BDMs within the global Duty Free industry, these audiences could be split on region or country level. For example, Export decision makers in the FMCG and Duty free industry in the United Arab Emirates.
The creatives used were a mix of images and small videos. Showing brands, salesmanagers and sharing quotes.
The campaigns achieved strong performance, were Meta was generating more leads than the other platforms. It shows that Meta can be a better platform incertain regions for some B2B business
Although we were focussed on lead campaigns we also run reach campaigns in order to cast a wide net, building brand familiarity and supporting performance further down the funnel
Because we Cannes… The King of Reach team is taking on TFWA Cannes.
Leading brands trust us because we don’t just move food & beverage, we deliver growth. From global icons to travel exclusives, our partners trust us to make brands (and more) possible.
Duty-free growth starts here. Let’s get in touch. See you at Stand G31. Blue Village.
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