Do I need Google Ads to connect Google Analytics?

No. Google Analytics is a separate connection. Many teams connect it only to see website results next to their social campaigns.

Do campaigns stay in my own Google Ads account?

Yes. Campaigns are created natively in your account, under your billing and your permissions.

Google integration

Search, YouTube and
Analytics in one view.

Social shows people what they did not know they wanted; search catches them when they go looking. Run Google search ads, reach audiences on YouTube, and see your Google Analytics sessions and conversions right next to your ad spend.

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Search + YouTubefrom one Google Ads connection

Analyticssessions and conversions next to spend

1 reportpaid social, search and site traffic

What you can do

Close the loop between social, search and your site

Most teams run Google in a separate tool with a separate report. Bringing it in is how you see the whole funnel at once.

Responsive search ads

Headlines and descriptions written next to your social ads, and launched in your Google Ads account.

Keyword targeting

Broad, phrase and exact keywords, with locations, devices and demographics.

YouTube audiences

Content targeting for YouTube, built from the same audience research as your social campaigns.

Google Analytics

Sessions and conversions on your website, next to what every channel spent to get them.

The full funnel

Follow the click all the way to your site

Most dashboards stop at the click. Connect Google Analytics and every campaign, on Google and on social, sits next to the sessions and conversions it actually drove on your website.

Ad spend and website conversions in one view
Paid social and search compared on the same numbers
Website traffic on your dashboard home

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Website conversions by channel

Google

Meta

Search ads next to your social ads

Write responsive search ads in the same composer as everything else. Headlines and descriptions stay on brand, and the campaign is created natively in your Google Ads account.

Responsive search ads
Broad, phrase and exact keywords
Locations, devices and demographics

app.socialdatabase.com

1 Channels2 Audiences3 Posts4 Launch

Select your channels

Meta

Instagram

TikTok

YouTube

Google

YouTube targeting from your audience research

The research behind your social audiences also tells you what your buyers watch. Socialdatabase turns it into YouTube content targeting for your Google campaigns.

app.socialdatabase.com

1 Describe2 Search3 Ready

Describe your audience

Works in marketing SaaS industry Europe

Analytics on the same screen

Connect Google Analytics separately and your website sessions and conversions appear next to your campaigns, so you can see which channel brought people who actually did something.

Meta

Analytics

Create campaign

Impressions838.6K

Engagements476.7K

Clicks133K

Spend$885.63

Daily Performance

ImpressionsEngagementsClicksSpend

May 29May 30May 31Jun 1Jun 2Jun 3Jun 4

ActiveQ2_Lead_Generation_Tablets142.9K2.08%$260.35

ActiveSpring_Sneaker_Drop_IG326.4K2.01%$250.06

PausedFounders_Newsletter_X89.2K3.41%$132.10

How it works

Connected in a minute

Two Google sign-ins: one for ads, one for analytics. Use either on its own.

01
Connect Google Ads
Sign in with Google and pick the Google Ads accounts to use for search and YouTube.
02
Connect Google Analytics
Add your Analytics property so website sessions and conversions show up next to your ads.
03
Launch and compare
Launch search campaigns next to your social campaigns and read them in the same report.

FAQ

Questions, answered

Responsive search ads, with keyword, location, device and demographic targeting. YouTube is available as a targeting option for your Google campaigns.

Integrations